Strategic brand management : new approaches to creating and evaluating brand equity /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Free Press ,
[c1994]
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| Subjects: | |
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| 100 | 1 | |a Kapferer, Jean-Noël. | |
| 245 | 1 | 0 | |a Strategic brand management : |b new approaches to creating and evaluating brand equity / |c Jean-Noël Kapferer ; [translated by Philip Gibbs]. |
| 260 | |a New York : |b Free Press , |c [c1994] | ||
| 300 | |a 341p. : |b ill. ; |c 25cm. | ||
| 504 | |a Bibliography : p. 309-319. | ||
| 650 | 0 | |a Brand name products |x Management. | |
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