Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
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Main Author: | Kim, W. Chan. |
---|---|
Other Authors: | Mauborgne, Renee. |
Format: | Book |
Language: | English |
Published: |
Boston, Mass. :
Harvard Business School Press,
2005.
|
Subjects: | |
Online Access: | Table of contents |
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