A comparison of consumer perception and attitude towards local and international fast food restaurant in Serdang, Selangor /
This study is to determine the fast food consumption by respondents; perception and attitude towards local and international fast food restaurant. This study also determined of each factor that influences consumer decision to consume a fast food restaurant. 120 respondents were selected via convenie...
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2007.
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