A comparison of consumer perception and attitude towards local and international fast food restaurant in Penang /
The main purpose of this study is to determine consumers’ fast food consumption; compare the consumers’ perception and attitude towards local and international fast food restaurant, beside determines factors that influence consumer in choosing fast food restaurant. 120 respondents were selected thro...
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2007.
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