Description: The creative marketer /

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Bibliographic Details
Main Author:	Majaro, Simon.
Corporate Author:	Chartered Institute of Marketing.
Format:	Book
Language:	English
Published:	Oxford : Butterworth-Heinemann, 1991.
Series:	The Marketing series.
Subjects:	Marketing > Management > Psychological aspects > Handbooks, manuals, etc. Creative ability in business > Handbooks, manuals, etc. Psychology, Industrial > Handbooks, manuals, etc.
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Description
Item Description:	"Published in association with the Chartered Institute of Marketing."
Physical Description:	178p. : ill. ; 24cm.
ISBN:	0750600969