Marketing strategy : a customer-driven approach /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Free Press,
c1991.
|
| Subjects: | |
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| 008 | 920623s1991 nyua b 00110 eng | ||
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| 100 | 1 | |a Schnaars, Steven P. | |
| 245 | 1 | 0 | |a Marketing strategy : |b a customer-driven approach / |c Steven P. Schnaars. |
| 260 | |a New York : |b Free Press, |c c1991. | ||
| 300 | |a 319p. : |b ill. ; |c 24cm. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Competition. | |
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