Holdings: Analysis for marketing planning /

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Bibliographic Details
Main Author:	Lehmann, Donald R.
Other Authors:	Winer, Russell S.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Irwin, 2008.
Edition:	7th ed.
Series:	McGraw-Hill/Irwin series in marketing.
Subjects:	Marketing > United States > management.
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