Customer-centric marketing : a pragmatic framework /
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
The MIT Press,
[2016].
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| Subjects: | |
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| 245 | 1 | 0 | |a Customer-centric marketing : |b a pragmatic framework / |c Ravi, R., and Baohong Sun. |
| 264 | 1 | |a Cambridge, Massachusetts : |b The MIT Press, |c [2016]. | |
| 300 | |a 136 pages : |b illustrations ; |c 23 cm. | ||
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| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | |a Sun, Baohong, |e author. | |
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