Advertising and the poor : a comparative study of patterns of response to television and magazine advertising between middle and low-income groups /
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Ann Arbor, Michigan :
University Microfilms International,
1974.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| LEADER | 00963nam a2200229 i 4500 | ||
|---|---|---|---|
| 003 | UPM | ||
| 005 | 20220307123832.0 | ||
| 008 | 220214s1974 miua|||| m||| 001 0 eng d | ||
| 040 | |a UPM |b eng |c UPM |e rda | ||
| 090 | |a HF5827 B68 | ||
| 100 | 1 | |a Bowen, Lawrence, |e author. | |
| 245 | 1 | 0 | |a Advertising and the poor : |b a comparative study of patterns of response to television and magazine advertising between middle and low-income groups / |c by Lawrence Bowen. |
| 264 | 1 | |a Ann Arbor, Michigan : |b University Microfilms International, |c 1974. | |
| 300 | |a 202 leaves : |b illustrations ; |c 21 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 502 | |a Thesis (Ph.D.) - University of Wisconsin, 1974. | ||
| 650 | 0 | |a Advertising |x Social aspects. | |
| 942 | |2 lcc |c 10000 | ||
| 999 | |c 591175 |d 591175 | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5827 B68 |7 0 |9 867514 |a 10000 |b 10000 |c 10000 |d 2022-02-14 |o HF5827 B68 |p 1000031959 |r 2022-02-14 |w 2022-02-14 |y 10000 | ||