Joint Pricing and Inventory Control under Reference Price Effects

In this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price f...

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Detalhes bibliográficos
Autor principal: Gimpl-Heersink, Lisa, (Author)
Autor Corporativo: Ohio Library and Information Network.
Formato: Thesis livro electrónico
Idioma:English
Publicado em: Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, [2018]
Edição:1st, New ed
Colecção:Forschungsergebnisse der Wirtschaftsuniversität Wien ; 33
Assuntos:
Acesso em linha:Open Access Book. Read online
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Sumário:
  • Inventory Management
  • Pricing
  • Reference Price
  • Stochastic Demand Model
  • Dynamic Programming
  • Demand Behaviour
  • Models in Operations Research Literature
  • Models in Marketing Literature
  • Integrated Model with Reference Price Effects
  • Numerical Simulations
  • Analytical Analysis