Joint Pricing and Inventory Control under Reference Price Effects

In this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price f...

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Библиографические подробности
Главный автор: Gimpl-Heersink, Lisa, (Автор)
Соавтор: Ohio Library and Information Network.
Формат: Thesis eКнига
Язык:English
Опубликовано: Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, [2018]
Редактирование:1st, New ed
Серии:Forschungsergebnisse der Wirtschaftsuniversität Wien ; 33
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Online-ссылка:Open Access Book. Read online
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Оглавление:
  • Inventory Management
  • Pricing
  • Reference Price
  • Stochastic Demand Model
  • Dynamic Programming
  • Demand Behaviour
  • Models in Operations Research Literature
  • Models in Marketing Literature
  • Integrated Model with Reference Price Effects
  • Numerical Simulations
  • Analytical Analysis