Joint Pricing and Inventory Control under Reference Price Effects

In this work, we address the problem of simultaneously determining a pricing and inventory replenishment strategy under reference price effects. This reference price effect models the fact that consumers not only react sensitively to the current price, but also to deviations from a reference price f...

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主要作者: Gimpl-Heersink, Lisa, (Author)
企业作者: Ohio Library and Information Network.
格式: Thesis 电子书
语言:English
出版: Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, [2018]
版:1st, New ed
丛编:Forschungsergebnisse der Wirtschaftsuniversität Wien ; 33
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在线阅读:Open Access Book. Read online
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书本目录:
  • Inventory Management
  • Pricing
  • Reference Price
  • Stochastic Demand Model
  • Dynamic Programming
  • Demand Behaviour
  • Models in Operations Research Literature
  • Models in Marketing Literature
  • Integrated Model with Reference Price Effects
  • Numerical Simulations
  • Analytical Analysis