Marketing channels : a relationship management approach /
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Chicago :
Irwin,
1997.
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Series: | The Irwin series in marketing.
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Subjects: | |
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100 | 1 | |a Pelton, Lou E. | |
245 | 1 | 0 | |a Marketing channels : |b a relationship management approach / |c Lou E. Pelton, David Strutton, James R. Lumpkin. |
260 | |a Chicago : |b Irwin, |c 1997. | ||
300 | |a 728p. : |b ill. ; |c 24cm. | ||
490 | 0 | |a The Irwin series in marketing. | |
650 | 0 | |a Marketing channels. | |
650 | 0 | |a Relationship marketing. | |
700 | 1 | |a Strutton, David. | |
700 | 1 | |a Lumpkin, James R. | |
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