Practical Pricing Translating Pricing Theory into Sustainable Profit Improvement /
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2010.
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| Edition: | 1st ed. 2010. |
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| Online Access: | https://doi.org/10.1057/9780230102347 |
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