Advertising in the Age of Persuasion Building Brand America 1941–1961 /
Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representative...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2011.
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| Edition: | 1st ed. 2011. |
| Subjects: | |
| Online Access: | https://doi.org/10.1057/9780230339644 |
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