Ribbon Culture Charity, Compassion and Public Awareness /

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transforma...

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Bibliographic Details
Main Author: Moore, Sarah E.H. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Edition:1st ed. 2008.
Subjects:
Online Access:https://doi.org/10.1057/9780230583382
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