Ribbon Culture Charity, Compassion and Public Awareness /
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transforma...
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Format: | Electronic eBook |
Language: | English |
Published: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2008.
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Edition: | 1st ed. 2008. |
Subjects: | |
Online Access: | https://doi.org/10.1057/9780230583382 |
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