Database Marketing Analyzing and Managing Customers /
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from br...
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| Main Authors: | , , |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Springer New York : Imprint: Springer,
2008.
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| Edition: | 1st ed. 2008. |
| Series: | International Series in Quantitative Marketing,
18 |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-0-387-72579-6 |
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