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The Rise of Marketing and Market Research

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Berghoff, H. (Editor, http://id.loc.gov/vocabulary/relators/edt), Scranton, P. (Editor, http://id.loc.gov/vocabulary/relators/edt), Spiekermann, U. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Edition:1st ed. 2012.
Series:Worlds of Consumption
Subjects:
United States—History.
History, Modern.
Civilization—History.
Great Britain—History.
France—History.
Europe, Central—History.
US History.
Modern History.
Cultural History.
History of Britain and Ireland.
History of France.
History of Germany and Central Europe.
Online Access:https://doi.org/10.1057/9781137071286
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https://doi.org/10.1057/9781137071286

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