Breakthrough Marketing Plans How to Stop Wasting Time and Start Driving Growth /
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, u...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2012.
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| Edition: | 2nd ed. 2012. |
| Subjects: | |
| Online Access: | https://doi.org/10.1057/9781137107619 |
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