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Making the Compelling Business Case Decision-Making Techniques for Successful Business Growth /

Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories...

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Bibliographic Details
Main Author: Messner, W. (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Edition:1st ed. 2013.
Subjects:
Leadership.
Operations research.
Decision making.
Management information systems.
Knowledge management.
Public relations.
Economics.
Management science.
Business Strategy/Leadership.
Operations Research/Decision Theory.
Business Information Systems.
Knowledge Management.
Corporate Communication/Public Relations.
Economics, general.
Online Access:https://doi.org/10.1057/9781137340573
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https://doi.org/10.1057/9781137340573

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