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The Rise of the New East Business Strategies for Success in a World of Increasing Complexity /

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an in...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Simpfendorfer, B. (VerfasserIn, http://id.loc.gov/vocabulary/relators/aut)
Körperschaft: SpringerLink (Online service)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Ausgabe:1st ed. 2014.
Schlagworte:
International business enterprises.
Asia—Economic conditions.
Leadership.
Organization.
Planning.
International economics.
Public relations.
International Business.
Asian Economics.
Business Strategy/Leadership.
International Economics.
Corporate Communication/Public Relations.
Online Zugang:https://doi.org/10.1057/9781137370068
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https://doi.org/10.1057/9781137370068

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