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Real Luxury How Luxury Brands Can Create Value for the Long Term /

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experienc...

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Bibliographic Details
Main Authors: Pinkhasov, M. (Author, http://id.loc.gov/vocabulary/relators/aut), Nair, R. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edition:1st ed. 2014.
Subjects:
Marketing.
Management.
Industrial management.
Economics.
Management science.
Leadership.
Development economics.
Innovation/Technology Management.
Economics, general.
Business Strategy/Leadership.
Development Economics.
Online Access:https://doi.org/10.1057/9781137395573
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https://doi.org/10.1057/9781137395573

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