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The New Chinese Traveler Business Opportunities from the Chinese Travel Revolution /

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Bowerman, G. (VerfasserIn, http://id.loc.gov/vocabulary/relators/aut)
Körperschaft: SpringerLink (Online service)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Ausgabe:1st ed. 2014.
Schriftenreihe:Palgrave Pocket Consultants
Schlagworte:
Ethnology—Asia.
Business.
Management science.
Leadership.
Tourism.
Management.
Trade.
Commerce.
Economics.
Asian Culture.
Business and Management, general.
Business Strategy/Leadership.
Tourism Management.
Economics, general.
Online Zugang:https://doi.org/10.1057/9781137397331
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Beschreibung
Zusammenfassung:This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Beschreibung:XVIII, 226 p. online resource.
ISBN:9781137397331

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