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The New Chinese Traveler Business Opportunities from the Chinese Travel Revolution /

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying...

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Detalhes bibliográficos
Autor principal: Bowerman, G. (Author, http://id.loc.gov/vocabulary/relators/aut)
Autor Corporativo: SpringerLink (Online service)
Formato: Recurso Electrónico livro electrónico
Idioma:English
Publicado em: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edição:1st ed. 2014.
Colecção:Palgrave Pocket Consultants
Assuntos:
Ethnology—Asia.
Business.
Management science.
Leadership.
Tourism.
Management.
Trade.
Commerce.
Economics.
Asian Culture.
Business and Management, general.
Business Strategy/Leadership.
Tourism Management.
Economics, general.
Acesso em linha:https://doi.org/10.1057/9781137397331
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Descrição
Resumo:This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Descrição Física:XVIII, 226 p. online resource.
ISBN:9781137397331

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