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The New Chinese Traveler Business Opportunities from the Chinese Travel Revolution /

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying...

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Bibliografiska uppgifter
Huvudupphovsman: Bowerman, G. (Författare, medförfattare, http://id.loc.gov/vocabulary/relators/aut)
Institutionell upphovsman: SpringerLink (Online service)
Materialtyp: Elektronisk E-bok
Språk:English
Publicerad: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Upplaga:1st ed. 2014.
Serie:Palgrave Pocket Consultants
Ämnen:
Ethnology—Asia.
Business.
Management science.
Leadership.
Tourism.
Management.
Trade.
Commerce.
Economics.
Asian Culture.
Business and Management, general.
Business Strategy/Leadership.
Tourism Management.
Economics, general.
Länkar:https://doi.org/10.1057/9781137397331
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Beskrivning
Sammanfattning:This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
Fysisk beskrivning:XVIII, 226 p. online resource.
ISBN:9781137397331

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