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The Luxury Market in Brazil Market Opportunities and Potential /

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strat...

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Autor principal: Diniz, C. (Autor, http://id.loc.gov/vocabulary/relators/aut)
Autor corporatiu: SpringerLink (Online service)
Format: Electrònic eBook
Idioma:English
Publicat: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Edició:1st ed. 2014.
Matèries:
International business enterprises.
Marketing.
Management.
Industrial management.
Cultural studies.
International economics.
Industrial procurement.
International Business.
Innovation/Technology Management.
Cultural Studies.
International Economics.
Procurement.
Accés en línia:https://doi.org/10.1057/9781137432568
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https://doi.org/10.1057/9781137432568

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