Innovation in Luxury Fashion Family Business Processes and Products Innovation as a Means of Growth /

A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family b...

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Hlavní autor: Giacosa, E. (Autor, http://id.loc.gov/vocabulary/relators/aut)
Korporativní autor: SpringerLink (Online service)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydáno: London : Palgrave Macmillan UK : Imprint: Palgrave Pivot, 2014.
Vydání:1st ed. 2014.
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On-line přístup:https://doi.org/10.1057/9781137498663
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