صورة الغلاف

Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then f...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Ingwer, M. (مؤلف, http://id.loc.gov/vocabulary/relators/aut)
مؤلف مشترك: SpringerLink (Online service)
التنسيق: الكتروني كتاب الكتروني
اللغة:English
منشور في: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
الطبعة:1st ed. 2012.
الموضوعات:
Leadership.
Marketing.
Operations research.
Decision making.
Community psychology.
Environmental psychology.
Market research.
Public relations.
Business Strategy/Leadership.
Operations Research/Decision Theory.
Community and Environmental Psychology.
Market Research/Competitive Intelligence.
Corporate Communication/Public Relations.
الوصول للمادة أونلاين:https://doi.org/10.1007/978-1-137-51200-0
الوسوم: إضافة وسم
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الوصف
الملخص:With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
وصف مادي:XIV, 235 p. online resource.
ردمك:9781137512000

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