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Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then f...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Ingwer, M. (Awdur, http://id.loc.gov/vocabulary/relators/aut)
Awdur Corfforaethol: SpringerLink (Online service)
Fformat: Electronig eLyfr
Iaith:English
Cyhoeddwyd: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Rhifyn:1st ed. 2012.
Pynciau:
Leadership.
Marketing.
Operations research.
Decision making.
Community psychology.
Environmental psychology.
Market research.
Public relations.
Business Strategy/Leadership.
Operations Research/Decision Theory.
Community and Environmental Psychology.
Market Research/Competitive Intelligence.
Corporate Communication/Public Relations.
Mynediad Ar-lein:https://doi.org/10.1007/978-1-137-51200-0
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Crynodeb:With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Disgrifiad Corfforoll:XIV, 235 p. online resource.
ISBN:9781137512000

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