Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then f...
Saved in:
| 主要作者: | |
|---|---|
| 企業作者: | |
| 格式: | 電子 電子書 |
| 語言: | English |
| 出版: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2012.
|
| 版: | 1st ed. 2012. |
| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-1-137-51200-0 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 總結: | With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need. |
|---|---|
| 實物描述: | XIV, 235 p. online resource. |
| ISBN: | 9781137512000 |