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Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then f...

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Detalhes bibliográficos
Autor principal: Ingwer, M. (Autor, http://id.loc.gov/vocabulary/relators/aut)
Autor Corporativo: SpringerLink (Online service)
Formato: Recurso Eletrônico livro eletrônico
Idioma:English
Publicado em: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Edição:1st ed. 2012.
Assuntos:
Leadership.
Marketing.
Operations research.
Decision making.
Community psychology.
Environmental psychology.
Market research.
Public relations.
Business Strategy/Leadership.
Operations Research/Decision Theory.
Community and Environmental Psychology.
Market Research/Competitive Intelligence.
Corporate Communication/Public Relations.
Acesso em linha:https://doi.org/10.1007/978-1-137-51200-0
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https://doi.org/10.1007/978-1-137-51200-0

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