Kapak Resmi

Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then f...

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Detaylı Bibliyografya
Yazar: Ingwer, M. (Yazar, http://id.loc.gov/vocabulary/relators/aut)
Müşterek Yazar: SpringerLink (Online service)
Materyal Türü: Elektronik Ekitap
Dil:English
Baskı/Yayın Bilgisi: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Edisyon:1st ed. 2012.
Konular:
Leadership.
Marketing.
Operations research.
Decision making.
Community psychology.
Environmental psychology.
Market research.
Public relations.
Business Strategy/Leadership.
Operations Research/Decision Theory.
Community and Environmental Psychology.
Market Research/Competitive Intelligence.
Corporate Communication/Public Relations.
Online Erişim:https://doi.org/10.1007/978-1-137-51200-0
Etiketler: Etiketle
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Internet

https://doi.org/10.1007/978-1-137-51200-0

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