Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies /
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulator...
Saved in:
| Údar Corparáideach: | |
|---|---|
| Údair Eile: | , , |
| Formáid: | Leictreonach ríomhLeabhar |
| Teanga: | English |
| Foilsithe: |
New York, NY :
Springer New York : Imprint: Springer,
2014.
|
| Eagrán: | 1st ed. 2014. |
| Sraith: | International Series in Quantitative Marketing,
20 |
| Ábhair: | |
| Rochtain Ar Líne: | https://doi.org/10.1007/978-1-4614-7801-0 |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
|



