Emotional Engineering Service Development /
In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on e...
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| Korporativní autor: | |
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| Další autoři: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | English |
| Vydáno: |
London :
Springer London : Imprint: Springer,
2011.
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| Vydání: | 1st ed. 2011. |
| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-1-84996-423-4 |
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