Aerospace Marketing Management A Handbook for the Entire Value Chain /
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends...
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| Những tác giả chính: | , , |
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| Tác giả của công ty: | |
| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | English |
| Được phát hành: |
Cham :
Springer International Publishing : Imprint: Springer,
2014.
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| Phiên bản: | 1st ed. 2014. |
| Loạt: | Management for Professionals,
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://doi.org/10.1007/978-3-319-01354-1 |
| Các nhãn: |
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Mục lục:
- 1. Marketing in the aeronautics industry
- 2. The Individual and Organizational Purchase
- 3. Business Marketing Intelligence
- 4. Market Segmentation and Positioning
- 5. Marketing and Sales Action Plan
- 6. Innovation and Product Management
- 7. Marketing of Services
- 8. Pricing Policy
- 9. Selecting Distribution Channels and Sales Team Management
- 10. Project Marketing
- 11. Communication Policy
- 12. Selecting Media
- 13. Brand Management
- 14. Building Loyalty: Maintenance, Customer Training and Offsets
- 15. Alliance Strategies.