Comments: Aerospace Marketing Management

Aerospace Marketing Management A Handbook for the Entire Value Chain /

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends...

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Bibliographic Details
Main Authors:	Malaval, Philippe. (Author, http://id.loc.gov/vocabulary/relators/aut), Bénaroya, Christophe. (http://id.loc.gov/vocabulary/relators/aut), Aflalo, Jonathan. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2014.
Edition:	1st ed. 2014.
Series:	Management for Professionals,
Subjects:	Marketing. Aerospace engineering. Astronautics. Production management. Transportation. Project management. Aerospace Technology and Astronautics. Operations Management. Project Management.
Online Access:	https://doi.org/10.1007/978-3-319-01354-1
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Aerospace Marketing Management A Handbook for the Entire Value Chain /

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