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Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding,...

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Autor corporatiu: SpringerLink (Online service)
Altres autors: Gomes, Roger. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electrònic eBook
Idioma:English
Publicat: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edició:1st ed. 2015.
Periòdiques:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Matèries:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
Accés en línia:https://doi.org/10.1007/978-3-319-13147-4
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https://doi.org/10.1007/978-3-319-13147-4

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