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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international mar...

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Korporativní autor: SpringerLink (Online service)
Další autoři: Crittenden, Victoria L. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2015.
Vydání:1st ed. 2015.
Edice:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Témata:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
On-line přístup:https://doi.org/10.1007/978-3-319-13248-8
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https://doi.org/10.1007/978-3-319-13248-8

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