صورة الغلاف

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international mar...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
مؤلف مشترك: SpringerLink (Online service)
مؤلفون آخرون: Crittenden, Victoria L. (المحرر, http://id.loc.gov/vocabulary/relators/edt)
التنسيق: الكتروني كتاب الكتروني
اللغة:English
منشور في: Cham : Springer International Publishing : Imprint: Springer, 2015.
الطبعة:1st ed. 2015.
سلاسل:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
الموضوعات:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
الوصول للمادة أونلاين:https://doi.org/10.1007/978-3-319-13248-8
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
جدول المحتويات:
  • Channel Management
  • Consumer and Organizational Buyer Behavior
  • International Marketing
  • Marketing Education
  • Marketing and the Law
  • Product and Pricing Management
  • Promotion Management
  • Research Agenda for Marketing in the 21st Century
  • Research Methodology
  • Retailing and Reselling
  • Services Marketing
  • Strategic Planning
  • Jane K. Fenyo Student Paper Competition
  • Addendum.

مواد مشابهة