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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international mar...

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Detalhes bibliográficos
Autor Corporativo: SpringerLink (Online service)
Outros Autores: Crittenden, Victoria L. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Formato: Recurso Eletrônico livro eletrônico
Idioma:English
Publicado em: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edição:1st ed. 2015.
coleção:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Assuntos:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
Acesso em linha:https://doi.org/10.1007/978-3-319-13248-8
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Sumário:
  • Channel Management
  • Consumer and Organizational Buyer Behavior
  • International Marketing
  • Marketing Education
  • Marketing and the Law
  • Product and Pricing Management
  • Promotion Management
  • Research Agenda for Marketing in the 21st Century
  • Research Methodology
  • Retailing and Reselling
  • Services Marketing
  • Strategic Planning
  • Jane K. Fenyo Student Paper Competition
  • Addendum.

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