Employee Engagement in Media Management Creativeness and Organizational Development /
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلف مشترك: | |
| التنسيق: | الكتروني كتاب الكتروني |
| اللغة: | English |
| منشور في: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| الطبعة: | 1st ed. 2015. |
| سلاسل: | Media Business and Innovation,
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1007/978-3-319-16217-1 |
| الوسوم: |
إضافة وسم
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| الملخص: | This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations. |
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| وصف مادي: | IX, 120 p. online resource. |
| ردمك: | 9783319162171 |
| تدمد: | 2523-319X |