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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing edu...

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Korporativní autor: SpringerLink (Online service)
Další autoři: Hawes, Jon M. (Editor, http://id.loc.gov/vocabulary/relators/edt), Glisan, George B. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2015.
Vydání:1st ed. 2015.
Edice:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Témata:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
On-line přístup:https://doi.org/10.1007/978-3-319-17052-7
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Obsah:
  • Foreword
  • Preface
  • Consumer Behavior
  • International Marketing
  • Marketing Education
  • Marketing Management
  • Sales Force Management—Industrial Marketing
  • Marketing of Services
  • Research Methodology
  • Research in Progress.

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