Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
|
| Edition: | 1st ed. 2015. |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
|
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-17055-8 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|