Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance...
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| Formato: | Electrónico eBook |
| Lenguaje: | English |
| Publicado: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Edición: | 1st ed. 2015. |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Materias: | |
| Acceso en línea: | https://doi.org/10.1007/978-3-319-17386-3 |
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Tabla de Contenidos:
- Foreword
- Preface
- Marketing Strategies for Reaching Minority Markets
- Redefining Ethnic Market Segmentation
- An Assessment of the Impact of Racially Homogeneous Reference Groups on Strength of Ethnic Affiliation for Black Customers
- Initial Impressions in the Retail Buyer-Seller Dyad
- The Effects of Ethnicity and Income on the Reported Importance of Selected Retail Store Evaluative Criteria
- Promoting to Minorities
- Media Usage and the Buying Behavior of Hispanics
- The Impact of Promotional Offers on the African American Customer
- Uptown Cigarettes
- An Empirical Investigation of the Impact of Viewers’ Race on their Association of Celebrities in Television Advertising
- An Analysis of Frequency Portrayal of Minority Models in Magazine Advertisements
- A Selected Bibliography on Marketing to African Americans and Hispanics Since the Late 1970s
- The Effect of Ethnic Acculturation on Advertising Perceptions
- Segmenting the Asian American Consumer Market
- Marketing Strategies for Asian-Americans
- Three Additional Factors of Native, American Purchase Behavior
- An Examination of the Ethical Dispensation of Health Care in the United States
- Employment Status as a Basis of Segmentation of Female Consumers’ Adaptive Shopping Behavior
- Societal Influences on Schematic Processing in the Service Encounter
- Marketing Credit/Mortgage Services in Under Served Markets
- Business Social Responsibility
- Trends and Strategies in the Marketing of Corporate Image and Identify in a Politically-Conscious South Africa.