Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance...
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| 企业作者: | |
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| 格式: | 电子 电子书 |
| 语言: | English |
| 出版: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| 版: | 1st ed. 2015. |
| 丛编: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| 主题: | |
| 在线阅读: | https://doi.org/10.1007/978-3-319-17386-3 |
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