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Proceedings of the 1996 Multicultural Marketing Conference

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both...

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Korporativní autor: SpringerLink (Online service)
Další autoři: Choudhury, Pravat K. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2015.
Vydání:1st ed. 2015.
Edice:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Témata:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
On-line přístup:https://doi.org/10.1007/978-3-319-17395-5
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https://doi.org/10.1007/978-3-319-17395-5

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