Proceedings of the 1996 Multicultural Marketing Conference
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both...
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| 企业作者: | |
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| 格式: | 电子 电子书 |
| 语言: | English |
| 出版: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| 版: | 1st ed. 2015. |
| 丛编: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| 主题: | |
| 在线阅读: | https://doi.org/10.1007/978-3-319-17395-5 |
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