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Handbook of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The...

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Korporativní autor: SpringerLink (Online service)
Další autoři: Siegert, Gabriele. (Editor, http://id.loc.gov/vocabulary/relators/edt), Förster, Kati. (Editor, http://id.loc.gov/vocabulary/relators/edt), Chan-Olmsted, Sylvia M. (Editor, http://id.loc.gov/vocabulary/relators/edt), Ots, Mart. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2015.
Vydání:1st ed. 2015.
Témata:
Industrial management.
Marketing.
Journalism.
Mass media.
Communication.
Media Management.
Media Sociology.
On-line přístup:https://doi.org/10.1007/978-3-319-18236-0
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https://doi.org/10.1007/978-3-319-18236-0

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