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Handbook of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The...

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Gorde:
Xehetasun bibliografikoak
Erakunde egilea: SpringerLink (Online service)
Beste egile batzuk: Siegert, Gabriele. (Argitaratzailea, http://id.loc.gov/vocabulary/relators/edt), Förster, Kati. (Argitaratzailea, http://id.loc.gov/vocabulary/relators/edt), Chan-Olmsted, Sylvia M. (Argitaratzailea, http://id.loc.gov/vocabulary/relators/edt), Ots, Mart. (Argitaratzailea, http://id.loc.gov/vocabulary/relators/edt)
Formatua: Baliabide elektronikoa eBook
Hizkuntza:English
Argitaratua: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edizioa:1st ed. 2015.
Gaiak:
Industrial management.
Marketing.
Journalism.
Mass media.
Communication.
Media Management.
Media Sociology.
Sarrera elektronikoa:https://doi.org/10.1007/978-3-319-18236-0
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https://doi.org/10.1007/978-3-319-18236-0

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