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Handbook of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The...

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書目詳細資料
企業作者: SpringerLink (Online service)
其他作者: Siegert, Gabriele. (Editor, http://id.loc.gov/vocabulary/relators/edt), Förster, Kati. (Editor, http://id.loc.gov/vocabulary/relators/edt), Chan-Olmsted, Sylvia M. (Editor, http://id.loc.gov/vocabulary/relators/edt), Ots, Mart. (Editor, http://id.loc.gov/vocabulary/relators/edt)
格式: 電子 電子書
語言:English
出版: Cham : Springer International Publishing : Imprint: Springer, 2015.
版:1st ed. 2015.
主題:
Industrial management.
Marketing.
Journalism.
Mass media.
Communication.
Media Management.
Media Sociology.
在線閱讀:https://doi.org/10.1007/978-3-319-18236-0
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https://doi.org/10.1007/978-3-319-18236-0

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